SALT LAKE CITY — Three Canadian travel advisors, winners in the ‘Sell Your Way to the USA’ incentive campaign, have returned from their prize FAM trip to Utah, hosted by the Utah Office of Tourism and its partners.
Kristina Ziegler with Stonetown Travel in Baden, ON, Brett Tabor with Revolution Travel in Charlottetown, PE and Vanessa Barone with Sportscorp Travel in Bolton, ON were the three lucky agents.
Salt Lake Temple in Salt Lake City, Utah, USA
“Canada continues to be one of Utah’s most important international markets,” says Tera Atwood, Global Markets Manager, Utah Office of Tourism. “Programs like Sell Your Way to the USA allow us to thank top travel advisors for their support while showcasing the incredible range of experiences available throughout Utah.”
Ashley Gorge Via Ferrata
Known for its Mighty 5 national parks in the south and The Greatest Snow on Earth in the north, Utah showcases ‘Life Elevated’ through a diverse range of outdoor adventures, wellness experiences and scenic landscapes. This year’s FAM focused on Northern Utah, highlighting Heber Valley, Vernal and Salt Lake City.
Highlights in Heber Valley included a stay at Homestead Resort, a swim in the geothermal waters of the Utah Crater, a hike to Memorial Hill and a visit to the Swiss-inspired town of Midway. The group also took part in a farm tour and lunch at Heber Valley Milk & Artisan Cheese, offering a taste of the region’s agricultural heritage.
From there, the FAM travelled east to Vernal, gateway to Dinosaur National Monument and one of Utah’s most unexpected outdoor adventure destinations. The group explored the Quarry Exhibit Hall, where hundreds of dinosaur fossils remain embedded in the cliff face, before experiencing the area’s famous landscapes through a Green River rafting excursion, a visit to the otherworldly rock formations of Fantasy Canyon and an Ashley Gorge Via Ferrata adventure.
The final portion of the itinerary showcased Salt Lake City and its surrounding natural attractions. Experiences included forest bathing at Red Butte Garden, exploring Temple Square and This Is The Place Heritage Park, dining at some of the city’s top local restaurants and taking a sunset boat tour on the Great Salt Lake.
Throughout the journey, the advisors experienced the diversity of Northern Utah, from wellness and agritourism experiences to outdoor adventure, history and culture, gaining a deeper understanding of the destination’s appeal beyond its famous national parks and ski resorts.
More information about Utah is at VisitUtah.com, Utah Specialist Academy and Visit Salt Lake Travel Trade Toolkit.
Arches Nationl Park, North Window, Utah
Lead image caption: Brett Tabor with Revolution Travel, Vanessa Barone with Sportscorp Travel and Kristina Ziegler with Stonetown Travel at Fantasy Canyon, UT
