TORONTO — ACTA is encouraging travel professionals to invest in their careers with a limited-time promotion on its Certified Travel Counsellor (CTC) and Certified Travel Manager (CTM) designation programs.
Through June 30, 2026, travel professionals can save 20% on enrolment in the certification programs by using the promo code CERTSAVE20.
Click here to enroll.
According to ACTA, the CTC and CTM designations are recognized benchmarks of achievement within Canada’s travel industry, demonstrating advanced knowledge, leadership and a commitment to ongoing professional development.
Benefits of earning a CTC or CTM designation include enhanced industry credibility and professional recognition, increased confidence in serving clients and managing complex travel needs, access to advanced knowledge and leadership development, and opportunities for career growth, promotions and expanded professional networks.
Certification has delivered tangible results for many advisors, according to Mike Allard, CTC.
“Shortly after achieving my CTC designation, my business started to take off and I began achieving year-over-year double-digit growth,” said Mike Allard, CTC. “For any travel advisor serious about their business, the CTC program demonstrates a commitment to professionalism, ongoing training, and excellence.”
OTHER PATHWAYS TO CERTIFICATION
In addition to its traditional certification programs, ACTA offers an Equivalency Conversion Program that allows experienced travel professionals to obtain a CTC or CTM designation based on their industry experience and qualifications. More information is available through the Education section of ACTA’s website.
ACTA also announced that it is developing a new certification pathway for travel professionals with more than 10 years of industry experience. Additional details are expected in the coming weeks.
NEW CTC AND CTM PINS
New for 2026, ACTA will be issuing CTC and CTM recognition pins to certified professionals across Canada. The pins, which will be mailed to current designation holders in the coming weeks, are intended to recognize their commitment to professional development and industry excellence.
Recipients are encouraged to showcase their achievement by sharing a photo with their new pin and tagging @ACTACanada_ on social media.
INFORMATION SESSION
To help advisors learn more about the certification process, ACTA will host an information session on June 23, 2026, featuring Monica Leduc, Manager of Education & Certification, and Yacine Bimich, Bilingual Membership Manager. The session will cover the value of certification, eligibility requirements and guidance for those considering the programs.
To register for the session, click here.
To enroll in the CTC or CTM designation programs, click here.
