FORT LAUDERDALE — Princess Cruises has promoted Carmen Roig to Senior Vice President, Sales.

The cruise line says the move further cements Roig’s leadership role in expanding consumer demand through strong trade relationships.

Roig joined in 2022 as VP Sales, successfully leading North America Trade Sales, Trade Marketing, Inside Sales and Service, as well as spearheading International Sales across Europe and South America.

Jim Berra, CCO, Princess Cruises notes that Roig has introduced innovative programs and tools for travel advisors, enhanced earning opportunities through new promotional platforms, and strengthened partnerships across the trade.

“In just over three years at Princess, Carmen has built an exceptional team and been the driving force energizing our trade partnerships, advancing sales strategies, and empowering her team to take ownership of their relationships. Her contribution to our growth and success is crystal clear,” said Berra. “Her promotion to senior vice president of sales is well deserved, and her passion for growing our brand and introducing more consumers to Princess is truly inspiring.”

Roig has more than 40 years of experience in the cruise industry. She previously led marketing and sales for Crystal Cruises and held key sales leadership positions with Azamara Club Cruises and Costa Cruises. She began her career at Carnival Cruise Line in 1981.

“I am honoured to step into this expanded role and continue supporting our incredible travel advisor partners. Together, we’ve built strong momentum, and I look forward to further elevating Princess Cruises’ presence in the marketplace by delivering innovative tools, greater earning opportunities, and unforgettable cruise experiences for our guests,” said Roig.