AMResorts Introduces New Master Brand AMR™

AMResorts® introduces its new master brand, AMR™ Collection. Inspired by guests throughout our successful 20-year track record, AMR™ Collection brings together our six resort brands, each designed for every lifestyle and stage of life, under one trusted name. We are confident in this strategy to further strengthen our market positioning into the future, as AMR™ Collection continues to be an industry leader. AMR™ Collection is introduced with a new tagline ‘Celebrate Every Moment’, which represents our philosophy and lifelong commitment to creating memories for every lifestyle and stage of life. We are dedicated to helping guests celebrate all moments without the need for a special occasion. For more information on the AMR™ Collection and its Secrets®, Dreams® and Breathless® Resorts & Spas, Zoëtry® Wellness & Spa Resorts, Alua® Hotels & Resorts and Sunscape® Resorts & Spas brands, visit the new website

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