GEORGE’S, GRENADA — Canadians have made their way back to sunny Grenada, thanks to Air Canada.
Flight 1066 touched down at Maurice Bishop International Airport on Oct. 31, marking the return of air service from Canada for the first time in a year. Passengers were greeted by a steel pan band as well as Grenada Tourism Authority (GTA) CEO Petra Roach and Marketing Executives Renee Goodwin and Shanai St Bernard. They were also gifted with tote bags filled with authentic Grenadian goods, while the pilot and crew were presented with a beautiful coffee table book and a selection of locally made chocolates.
Air Canada’s service from Toronto runs twice weekly on Sundays and Wednesdays onboard a Boeing 737 Max 8.
To stimulate demand from Canada, the GTA has launched an aggressive marketing campaign that includes traditional, digital and social media elements with Air Canada and TravelBrands. The Air Canada campaign will include, but is not limited to, digital activation on its Facebook page and the Weather Network, as well as a credit of 5,000 Aeroplan miles for each passenger booking Grenada during the three-week campaign rollout.
The TravelBrands campaign will include a two-week homepage takeover of Redtag.ca, Deal Alert push notifications, banner ads and video posts. Travel agents who book vacations to Grenada will receive 5x the regular loyalty points for the duration of the campaign.
“Canadians are eager to travel and we anticipate that there will be a surge in international trips during the winter period, particularly to warm weather destinations,” said Roach, adding that in 2019 the island welcomed 17,911 Canadians. “We therefore need to be visible in the marketplace to take advantage of this pent-up demand and position Grenada as the ideal destination for Canadians seeking an escape from frigid temperatures to holiday in an authentic destination.”
For more information on travel to Grenada go to www.puregrenada.com.