SEATTLE — Windstar Cruises has appointed marketing veteran Mary Beth Wressell as its new Vice President of Marketing and Public Relations.
Wressell, former VP or Marketing Communications at Holland America, will oversee brand communications, digital marketing, customer relationship marketing, partnerships and public relations.
“Mary Beth brings tremendous depth and experience to our leadership team, and we’re thrilled to welcome her to the Windstar family,” said Windstar President John Delaney. “In addition to leading our marketing and public relations efforts, she will also focus on new strategic partnerships to enhance the brand. At Windstar, we are in the business of creating vacations that exceed expectations, so having someone as skilled as Mary Beth as the architect behind even more amazing partnerships and experiences is a plus not only for our leadership and operations teams, but also for our guests.”
During her 13 years with Holland America Line, Wressell was instrumental in launching many brand initiatives, including a highly-visible partnership with ‘O, The Oprah Magazine’. Prior to that, she held several marketing roles at Virtuoso, including Director of Creative Services, where she managed direct mail campaigns for more than 30 luxury travel suppliers. She also spent nearly a decade at Elgin DDB Advertising in Seattle the company responsible for developing Windstar’s tag line of ‘180 Degrees from Ordinary’.