MIAMI — Windstar Cruises has announced two new appointments to its leadership team: Betsy O’Rourke, the company’s new Chief Commercial Officer, and Dianna Rom, who has been promoted to vice president of sales.
O’Rourke has been the Chief Commercial Officer for Xanterra Travel Collection, Windstar’s parent company, for 10 years, and picked up oversight of the commercial functions of Windstar in 2020. Her move from Xanterra to Windstar puts her focus 100% on Windstar and growing the brand in the marketplace. Windstar’s marketing, sales and reservations teams will report directly to O’Rourke, who is now responsible for the line’s overall marketing strategy.
Prior to Xanterra, O’Rourke served as senior vice president of marketing at Royal Caribbean International. She has also led marketing teams at Wyndham Worldwide and the Travel Industry Association during her career.
“We couldn’t be happier to have Betsy fully focused on Windstar moving forward,” said Windstar Cruises President Christopher Prelog. “She stepped up and ushered us through the challenges presented by the pandemic and her expertise has us poised for success in the luxury cruise market.”
Dianna Rom’s promotion to vice president of sales comes shortly after her promotion to Windstar’s senior director of sales. In her new position, Rom will oversee the domestic and international sales team for the Windstar brand, and will be responsible for developing sales strategies and sales goals. All sales roles including groups and charters will report to Rom, who has been with Windstar for seven years in various sales roles.
Prior to her new role, Rom was the regional director of sales and marketing for Ohio State Park Lodges, formerly part of the Xanterra Travel Collection, where she led the sales and marketing team for eight hotels.
“Dianna’s sales acumen and knowledge of the travel and cruise landscape is so helpful to all of us at Windstar,” said Prelog. “She’s approachable and friendly. She has great relationships within the industry, and she’s an incredible asset for us as we work together to strengthen the brand and reach new to Windstar cruisers.”
O’Rourke will work remotely from Denver, CO, while Rom will also work remotely from Ohio.