WestJet’s new video is the ultimate feel-good, holiday tear-jerker

WestJet’s new video is the ultimate feel-good, holiday tear-jerker

CALGARY — Get ready to bawl your eyes out because WestJet has released its latest holiday video.

Titled ‘A Wish Come True’ and marking the airline’s 10th holiday video, the nearly five-minute clip features WestJetters posing as a documentary film crew in Toronto, Calgary and Vancouver and asking Canadians what they wished for the most this holiday season. The majority of those featured in the video said they wished to see family after not being able to visit them due to the pandemic.

Enter uniformed WestJetter who appears with air tickets in hand to surprise them with either a surprise all-inclusive vacation or roundtrip flights to reunite with family.

Cue the tears!

“The pandemic impacted everyone’s ability to connect with families and friends for far too long and we’ve truly missed celebrating those moments with our guests,” said Richard Bartrem, Westjet Vice-President, Brand, Communications and Community Investment. “Hearing Canadians’ wishes, we knew we could do something meaningful given how important travel is to Canadians from coast to coast.”

He added: “Unsuspecting Canadians authentically divulged so many relatable missed moments, from flights home for the holidays to family reunions and planned vacations that were postponed … As the skies open once again, we look forward to doing what we’ve been doing so well for 25 years – connecting our guests with their loved ones.”

Additional Christmas Miracle content, including a WestJet’s Christmas Miracle surprise for the airline’s WestJet Cares for Kids partner, Make A Wish, will be available in the coming days.