CALGARY — They gave us child-free cabins with ‘Kargo Kids’ and lounge-to-aircraft convenience with ‘Smart Seats’. Now WestJet is taking passengers on a whole new ride with its rebranding as ‘Canada Air’ and a new tagline: ‘The most Canadian Canadian airline’.

Just in time for April Fool’s Day, and marking Canada’s 150th anniversary, the carrier has released a new video featuring Richard Bartrem, WestJet’s Vice President, Marketing Communications, talking about the rebrand as he embarks on some quintessentially Canadian activities, including curling, chowing down on what looks to be poutine, and, of course, apologizing.

Standing in front of a newly christened ‘Canada Air’ plane, he wraps up his pitch, then gets an unexpected phone call.