TORONTO — VisitBritain’s new BritAgent travel agent training modules are now live and can be accessed on the BritAgent website, britagent.com.

The new modules feature key pillars including culture, heritage, countryside, shopping, travel to Wales and London and information on Merlin Entertainments.

BritAgent is the first online training program designed to help travel trade professionals learn more about Britain’s offerings. The program was designed to increase productivity selling and booking travel to the UK.

Upon completion of modules, the travel agent acquires BritAgent certification, making them a destination specialist for Britain. The program is ACTA-accredited and grants agents four credits towards certification.