Visit Central Florida appoints new representative in Canada
Lakeland, Florida

Visit Central Florida appoints new representative in Canada

TORONTO — Visit Central Florida has appointed TM Americas as its new representative in Canada to expand its presence among the Canadian travel trade.

As part of the new strategy, Juanita Ariza, TM Americas’ Associate VP of Business Development and based in Toronto, will be responsible for working with the trade and media to highlight Central Florida’s many attractions and offerings. She boasts over 12 years of experience in customer service and tourism marketing, developing brands and businesses for destinations, attractions and resorts in Brazil, Colombia and Mexico, and has coordinated specific projects in Canada since 2019. She has worked with Visit Central Florida for eight years as a representative in Latin America.

“I am thrilled about this new challenge. I want to continue excellently promoting this unique destination fully of activities, nature and fantastic options for Canadians interested in travelling any time of the year,” said Ariza.

Also known as Polk County (Florida) Division of Tourism and Sports Marketing, Central Florida is the fourth largest county in Florida, located between Orlando and Tampa and home to attractions like Legoland Florida resort, Peppa Pig Theme Park, Safari Wilderness and the world’s largest one-site collection of Frank Lloyd Wright architecture. Winter Haven, Lakeland, Davenport, Lake Wales and Bartow are the most recognized cities in Polk County.

Visit Central Florida appoints new representative in Canada

Legoland Florida

Polk County is also known for being a sports destination, home to over 40 public golf courses, spring big league baseball practices, soccer, football and baseball tournaments year round, and an exciting lineup of international events like the IWWF World Water Ski Show that recently took place in October.

Meetings, conventions and events also draw huge business to the county, which offers 100,000 square feet of meeting space, 7,200 hotel rooms, more than 7,000 professionally managed vacation homes, and two international airports within reach to all main attractions.

Ariza can be reached at or at (754) 301-1837.

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