Virtuoso advisor sales up 12% to US$23.7 billion+ annually
CEO of Virtuoso Matthew Upchurch at Virtuoso Travel Week 2018, Las Vegas

Virtuoso advisor sales up 12% to US$23.7 billion+ annually

LAS VEGAS — Virtuoso is developing a new tool called Virtuoso Orchestrator to help advisors and clients create a long-term bucket list of journeys together.

Virtuoso Orchestrator, set to debut in 2019, is currently being tested by a group of 22 advisors working with 500 clients.

Meanwhile in the second half of 2018 Virtuoso will roll out a marketing platform for members called MyMarketing. The platform aims to centralize marketing communications “to provide deeper insights into the success of campaigns and improve efficiencies.”

Both Virtuoso Orchestrator and MyMarketing are among the new advisor tools, programs and technology innovations in the works from the luxury agency network.

Virtuoso is highlighting its latest successes during the 30th annual Virtuoso Travel Week taking place this week in Las Vegas. The event has set a record with 6% growth in attendance, with 6,071 travel professionals from 100 countries gathering at Bellagio Resort & Casino, ARIA Resort & Casino and Vdara Hotel & Spa for almost 333,000 one-on-one meetings. That’s the equivalent of more than 1.5 million minutes – or nearly three years.

Virtuoso now has member agencies in 50 countries, with an announcement about the 50th – Uruguay – at Virtuoso Travel Week. Virtuoso now encompasses over 1,000 agency locations with 17,500 advisors.

In the past year, Virtuoso has increased its ranks by more than 200 member locations, as well as adding agencies in three new countries: Turkey, Monaco and Uruguay.

Virtuoso says its advisor sales have surpassed US$23.7 billion a year, up 12% from the previous year.

And 2019 is already looking promising, judging by reported sales for next year. Cruise sales are up 15%, on-site ground operator sales up 14% and tour sales up 9%.

Virtuoso says the strength of the Virtuoso brand “is propelling this impressive growth, rapidly attracting new advisors to the network and its agencies.” In 2018 so far, Virtuoso has received more than 2,500 advisor inquiries. The network also points to new survey data by Phocuswright that shows that while 10% of agencies are currently affiliated with Virtuoso, “the network is the top choice for agencies contemplating a switch”.

The organization says that its website,, is on track to generate 200,000 leads for Virtuoso members this year and features 50,000 advisor reviews with an average positive rating of 98%.

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