Four Seasons Hotel London at Park Lane
Four Seasons Hotel London at Park Lane

Virtuoso: 25 years, 20 experiences, 20 original hotels

NEW YORK — Virtuoso is celebrating its 25th anniversary this year by highlighting 20 experiences available at the network’s original 20 hotels.

Over the course of a quarter-century, Virtuoso has grown from just 20 hotels in 1992 to today’s 1,246, which include more five-star properties than any other organization. Nearly 500 of the program’s partner hotels work solely with Virtuoso, and nearly half of the hotels within its program are under 100 rooms, offering clients ‘hidden gems’ around the world.

To date, Virtuoso has added 94 properties in 2017, and has annual sales of US$21.2 billion. Its portfolio encompasses hotels, resorts, lodges, tents, camps, private islands, villas and apartments.

“Since its inception, Virtuoso Hotels & Resorts has thrived due to its superior collection of world’s-finest properties, its commitment to excellence, and its continual innovation,” said Albert Herrera, Virtuoso senior vice president, Global Product Partnerships. “However, it’s the commitment to working with travel advisors and the value these hotels place on the human connection, be it the advisor-client relationship or the hotel-advisor partnership, that makes them stand apart from other luxury hotels. The magic of the program is that it is constantly advancing to deliver exciting options to upscale travellers.”

Here are the 20 experiences at Virtuoso’s original 20 hotels:

  • Four Seasons Hotel London at Park Lane: Guests can re-energize at the hotel’s glass-walled rooftop floor, featuring a spa, fitness centre and lounge. There are also private shower suites.
  • Four Seasons Resort Bali at Jimbaran Bay: Guests can explore local religious traditions with the resort’s Hindu priest, who leads ceremonies, blessing rituals and shrine visits.
  • Four Seasons Resort Maui at Wailea: Guests can join award-winning photography duo Cesere Brothers on a customized seasonal whale-watching and photography adventure.
  • Four Seasons Resort The Biltmore Santa Barbara: Sporty clients can play beach volleyball with two-time Olympian, gold medalist and Santa Barbara native Todd Rogers.
The Phoenician, a Luxury Collection Resort, Scottsdale

The Phoenician, a Luxury Collection Resort, Scottsdale.

  • The Phoenician, a Luxury Collection Resort, Scottsdale: A 30-minute helicopter flight takes guests on an unforgettable exploration of Arizona.
  • Trump Turnberry, a Luxury Collection Resort, Scotland: Guests can stay in a unique two-bedroom suite: inside a historic lighthouse on a world-famous golf course built atop the ruins of a medieval castle.
The Lanesborough, Oetker Collection, London

The Lanesborough, Oetker Collection, London.

  • The Lanesborough, Oetker Collection, London: Enjoy afternoon tea with a Debrett’s Social Etiquette Advisor. Anglophiles will learn why afternoon tea became one of the most beloved British pastimes.
  • Mandarin Oriental, Geneva: Guests can experience a watch-making workshop in the city renowned for its luxury timepieces.
  • Mandarin Oriental, Munich: At BMW World, guests will enjoy an exclusive individual experience that includes a ride to and from the museum in a private BMW.
Belmond La Samanna, Saint Martin

Belmond La Samanna, Saint Martin.

  • Belmond La Samanna, Saint Martin: For those who enjoy adventures at sea, this hotel offers charters of yachts used in the America’s Cup Regatta.
  • The Peninsula Beverly Hills: Kids will become celebrity VIPS in an interactive simulation, where they experience a day in the life of Hollywood’s hottest stars. They will film a live-action movie and walk the red carpet at the film’s premiere, complete with paparazzi.
  • The Peninsula Hong Kong: Guests can become dumpling masters during a dim sum class at Michelin- starred Spring Moon. At the end of the class, they can savour their own delicacies.
  • Rosewood Mansion On Turtle Creek, Dallas: Consult with one of Dallas’ top fashion experts at the iconic NorthPark Center. A stylist will provide bespoke fashion recommendations and advice for clients who want to grow, customize and refine their personal flair. A two-hour private session and US$100 shopping spree at the upscale center will get them started.
The Ritz-Carlton, Amelia Island

The Ritz-Carlton, Amelia Island

  • The Ritz-Carlton, Amelia Island: Experience unspoiled natural beauty on a guided kayak tour through the scenic salt marshes of the Intracoastal Waterway.
  • The Ritz-Carlton, Naples: Design a personal keepsake alongside Conrad Williams, a Dale Chihuly-trained glass artist. Guests can choose from a rainbow of colors and work with the artist, forming molten glass with their breath and shaping tools. When done, they can take home their creation as a one-of-a-kind souvenir.
  • The Pierre, a Taj Hotel, New York: Music lovers have a treat awaiting them at the hotel’s swanky Two E Bar: a live jazz performance three nights a week. The bar’s Art Deco surroundings, as well as the hotel’s status as a Jazz Age landmark, also enhance the experience.
  • Claridge’s, London: Executive chef Martyn Nail will share secrets behind the cooking and presentation of Claridge’s menus while preparing dishes, assisted by class members. Each dish will then be served to the audience with complementing wines chosen by the hotel’s sommelier.
The Connaught, London

The Connaught, London

  • The Connaught, London: For those who have always wanted to know how to effortlessly stir and shake their way to the perfect blend, the world-renowned Connaught Bar introduces a series of mixology masterclasses led by award-winning Director of Mixology Agostino Perrone.
  • Boca Raton Resort & Club, A Waldorf Astoria Resort: he young, and young at heart, can learn to ride the waves at the Flow House Boca, the ultimate surfers’ destination. Body surfing, stand-up surfing, even night sessions – guests master surfing in whatever style they prefer at the ultimate surf-on-land experience, the FlowRider dual-sided wave simulator.
  • The St. Regis New York: he hotel’s King Cole Bar is the birthplace of the Red Snapper, the original Bloody Mary. Created in 1934, the hotel recently celebrated the millionth sale of the cocktail. Patrons can sip a Red Snapper in the intimate lounge, named Best Bar by Virtuoso.

For more information on Virtuoso’s Hotels & Resorts collection, or to book a stay, visit virtuoso.com/hotels.

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