TORONTO — Vacation.com will be offering a record-breaking number of promotions throughout 2015 for its award-winning Engagement program.
In total, Vacation.com members can partake in 164 direct mail and e-mail promotions; that equates to millions of partner-funded client touch points. Vacation.com also announced that Engagement now provides members with advanced features such as client list customization – where members may ‘opt out’ certain clientele – and agent name display.
Engagement is complimentary to all Vacation.com member agencies.
“Vacation.com’s Engagement program, introduced in 2001, is one of our organization’s strongest marketing tools. It has evolved to meet and exceed our Canadian members’ and clients’ expectations,” said Vacation.com Vice President Canada, Christine James. “Engagement continues to prove itself as one of the industry’s most advanced and sought-after marketing programs. At no cost, our members are able to capitalize on millions of dollars in partner marketing funds in order to drive more business to their agency. Engagement is just one of the many benefits that come with being a Vacation.com member.”
Engagement’s order site recently incorporated a new feature to assist members in deselecting clients from promotional mailing lists, based on whether the individual customer received an Engagement promotion in the last 30, 60 or 90 days. This feature provides greater targeting precision, ensuring clients and potential clients receive the promotions and special offers that best align with their areas of interest. The client list customization tool is available for both Engagement direct mail and e-Engagement e-mail promotions.
Also newly introduced are enhanced personalization tools to Vacation.com’s e-Engagement e-mail promotions specifically for members utilizing Engagement Select with Trams ClientBase. In addition to displaying an agency’s name, members can now include an individual agent’s name. This allows members to direct clients to a personal travel consultant in order to streamline inquiries for faster responses.
“Vacation.com’s Engagement program and marketing tools allows a smaller agency like ours the ability to communicate with existing and prospective clients as if we were a large, multi-location agency,” said Helga Omstead of Migrations Travel and Cruises Ltd. in Palgrave, Ontario. “The program has added value to our agency and best of all, Engagement is included in our membership.”
Vacation.com members can learn more about Engagement by visiting agentuniverse.com. Agencies interested in becoming a Vacation.com member to take advantage of the benefits Vacation.com offers can go to joinvacation.com.