Vacation.com members acquiring leads through ‘Agent Snapshots’

Vacation.com members acquiring leads through ‘Agent Snapshots’

TORONTO — Vacation.com has more than 1,700 member agents featured on its revamped website with 250 member agents being from Canada.

Going live in June of 2015, the online tool enables Vacation.com members and their agents to introduce themselves and their travel expertise to consumers via Vacation.com. Members personalize their unique profiles to attract consumers seeking their expertise online, including their destination knowledge, their travel specialties, industry certifications, customer service philosophy and key Vacation.com supplier partner brands they sell to comprise their Agent Snapshot.

Knowing that client ratings are key to attracting new travellers, agents can ask their past clients to post reviews and ratings on their profile on vacation.com. The site has received over 7,400 reviews from clients across the 1,700 snapshots.

“Agent Snapshots ensures that consumers can find the ideal Vacation.com member travel agent who best meets their specific needs. It also allows us, as an organization, to connect consumers directly to our members, ultimately driving new business, new profits and new growth,” said Vacation.com Vice President Canada, Christine James. “In just a few short months, our members are enjoying new leads and sales as a direct result of having their Agent Snapshots on vacation.com – while additional bookings have been fueled when consumers read the unique client reviews that are available on the site. Our philosophical cornerstones at Vacation.com are to belong, inspire and grow; as we continue to see Agent Snapshot grow, it will continue to provide new opportunities for our members to grow as well.”

Cal Warren, President of Travel With Us, Edmonton, said he was skeptical about Agent Snapshot but since joining received a call as a direct result of Agent Snapshot from a consumer looking for a cruise specialist to discuss a river cruise. The consumer booked an Avalon Rhine River cruise at 18% commission.

Elena Rabenok, President of Leximco Travel, Toronto, received a phone call from a client requesting a wedding quote for 50 guests travelling to Jamaica after joining Agent Snapshots.

Vacation.com members can learn more about Agent Snapshots by visiting agentuniverse.com.

Agencies interested in becoming a Vacation.com member can go to joinvacation.com.