USA Discovery Program offers online training for all things U.S.

USA Discovery Program offers online training for all things U.S.

WASHINGTON — Brand USA says its online training tool was designed to inspire and help the travel industry “sell the U.S. like never before”.

Using the online agent training platform, known as the USA Discovery Program, agents can work to become a Regional Experts and earn special badges, as well as bespoke partner badges.

Unique features of the program include MegaFam integration, live events and webinars, and peer-to-peer learning, says Suzy Shepard Durini, Senior Manager, Global Trade Development for Brand USA.

The site can be accessed at

Brand USA says the online learning environment allows agents “complete flexibility throughout the course, learning in their own time, at their own pace.”

The program offers dozens of badges, covering everything from Locations, to Specialist Experiences (Winter Sports, Big City Buzz, Great Outdoors and many more). There are also ‘Extra Learning’ badges for agents who want to dive deep into a city, state or region.

The social side of the platform also benefits agents. The USA Discovery Program’s social functionality integrates with Facebook and Twitter, as well as being an online forum where agents can become part of a community, sharing knowledge, asking questions and interacting with their peers.

Members also get access to live events and webinars with partners direct from the USA, from video training sessions to live Q&As.

Other perks include event invitations, roadshows and opportunities to participate in fam trips to the U.S., such as the Brand USA Megafam.

For more details see