Australian actor Chris Hemsworth, known best for his role as Thor, has been announced as the global ambassador for Tourism Australia’s new campaign that focuses on the country’s aquatic and coastal experiences.
“In Australia you’re surrounded by the most incredible natural beauty. Being in the water or near to it is a way of life for us,” Hemsworth said. “It wasn’t a hard decision to move back to Australia because this part of the world is such a special place. This is the place I want my kids to grow up – that’s the world I want them to be part of. I’m really looking forward to launching this new campaign in New York and sharing with the rest of the world just how amazing this country really is.”.
Tourism Australia Managing Director, John O’Sullivan, said that whilst Australia would still be the star of its latest campaign, Hemsworth would provide an authentic Australian voice to help tell the country’s story globally.
“Chris truly embodies the Australian way of life and his love of his home country, with all its natural beauty, makes him an ideal ambassador,” O’Sullivan said. “From learning how to surf on Phillip Island, fishing with his brothers in the Northern Territory and family beach holidays, Chris has grown up in Australia in and around water and his own personal experiences bring a truly authentic and influential Australian voice to our campaign.”
Tourism Australia’s Chief Marketing Officer, Lisa Ronson, said the actor will launch the country’s new campaign focusing on its beaches and coastal experiences, at the global premiere on Australia Day eve in New York.
Tourism Australia is spreading the word today on twitter:
— Tourism Australia (@TourismAus) January 15, 2016
— Tourism Australia (@TourismAus) January 14, 2016
And here’s one from Chris’ instagram to get you through Friday:
But we need to ask, if you could pick an ambassador, what Hemsworth brother would you pick? Let us know in the Facebook comments: