TORONTO — TRAVELSAVERS agencies are reporting 47% larger bookings through sales leads nurtured by TRAVELSAVERS parent company’s customizable web platform OnlineXpress.
American Marketing Group’s OnlineXpress provides lead generation and brand exposure for TRAVELSAVERS agents, and nurtures potential clients throughout the sales cycle and beyond. The customizable platform is mobile-friendly and SEO optimized.
“This level of marketing automation is unprecedented in the travel industry,” says Nicole Mazza, Chief Marketing Officer, TRAVELSAVERS. “The OnlineXpress system is on the cusp of true one-on-one multi medium business to consumer travel marketing. The OnlineXpress system is positioned to deliver contextual travel marketing to our affiliates at scale.”
Agencies that excel at lead nurturing generate 50% more sales ready leads, she added. “Lead nurturing through the web solution builds trust and provides the agent with the opportunity to listen and respond to buyers through multiple channels.”
Newhall-Valencia Travel, Inc. says it’s seeing 20% more leads through its OnlineXpress customized website, and generating revenues to use to further enhance marketing efforts. “More importantly it improves our professionalism with our existing clients that visit it, whether they use it to generate a lead or just review information,” says Newhall-Valencia Travel’s Vince DiDomizio. “We have had clients that have said they always do everything online that have come into our office for a visit and booked with us because of the site.”
American Marketing Group, Inc. is the parent company of 18 travel brands including TRAVELSAVERS and NEST (The Network of Entrepreneurs Selling Travel).
At the recent Travel Market 2016 in Palm Desert, California, American Marketing Group also unveiled tripXpress 2.0. The platform aims to boost sales and operational efficiency. Real-time content is available for agents to complete a complex itinerary, compare choices and provide pricing, all on one platform.
tripXpress 2.0 also aggregates content from American Marketing Group’s proprietary cruise booking platform, cruiseexpress, as well as its global hotel program with over 120,000 hotels, along with additional add-ons such as customized tours, activities and transportation. Content is available in multiple currencies.