TravelBrands rolls out rebrand of its wholesale brands

TravelBrands rolls out rebrand of its wholesale brands

MISSISSAUGA — TravelBrands has unveiled an updated rebrand across all subsidiaries as a way to streamline its market presence.

The rebrand focuses on its products and services available through Access, TravelBrands’ one-stop shop platform, and reflects the company’s vision and strategy to “reduce its brands and focus on stronger market presence while keeping the vast product lines intact”.

The new branding has already begun to roll out, with a complete transition by next week.

Some notable examples of the updated branding include:

  • TravelBrands Flights, by Intair
  • TravelBrands Cruises, by Encore Cruises
  • TravelBrands Packages, by Sunquest
  • TravelBrands Luxury Villas, by Lujure
  • TravelBrands Dynamic Packages, by TravelGenie
  • TravelBrands Specialty, by Exotik Journeys

According to Frank DeMarinis, President & CEO of TravelBrands, the updated branding of its wholesale brands will ultimately assist agents in working smarter, not harder.

“We believe that this updated branding will better reflect who TravelBrands is as a leading travel organization,” he said. “By unifying our branding, we are able to simplify and streamline our communications across all channels, bringing TravelBrands to the forefront with our Access platform. I am confident the Canadian travel industry will respond well to our changes.”

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