MONTREAL — Transat A.T. is continuing its efforts in promoting sustainable travel by producing two new videos that highlight eco-friendly measures done by both Transat and hoteliers.
The new videos will be featured on its in-flight entertainment systems, online and via the company’s social media accounts.
The video ‘Sustainable tourism – Transat’s hotel partners in action’ highlights exemplary practices by five of Transat’s hotelier partners in Mexico: Karisma Hotels & Resorts; Bahia Principe Hotels & Resorts; Barcelo Hotel Group; AMResorts; and Melia Hotels International. These initiatives cover all aspect of corporate social responsibility and environment stewardship, from reduced water and energy consumption to waste recycling, protection of natural environments and programs available to employees.
“Marketing tourism products that consider the environment and local populations is one way that Transat promotes fair trade and responsible tourism,” said Annick Guérard, Chief Operating Officer, Transat. “Since 2012, we have highlighted hotels with Global Sustainable Tourism Council certification on our websites and in our brochures to help travellers make responsible purchase decisions, and we’re now doing so onboard our aircraft as well.”
The second video, titled ‘Environment – Air Transat’s fuel management initiatives’, profiles the fuel management program that Transat introduced in 2004 to improve performance and reduce greenhouse gas emissions from its aircraft. Considered one of the most innovative and rigorous programs of its kind, it includes measures implemented before takeoff as well as during and after every flight.
These latest video vignettes are meant to complement Transat’s existing tools aimed at raising awareness of sustainable tourism, and are also part of the company’s process to obtain Travelife certification.