PARSIPPANY — Just 18 months after launching its first soft-brand, Trademark Collection by Wyndham is accelerating expansion plans, particularly in Canada.
The company has announced that it will be raising its flag in Canada with a dozen recently signed hotels and resorts across the country, five of which have opened doors in B.C. and Ontario, and another seven set to open within the next year in Nova Scotia, New Brunswick, Alberta and Saskatchewan.
The Trademark name now adorns more than 100 hotels in North America and Europe.
“This global momentum is a testament to Trademark’s mounting appeal as one of the most compelling soft-branded offerings for independent hoteliers across the globe,” said Greg Giordano, vice president, brand operations, Trademark Collection by Wyndham. “These recent landmark additions, located in some of Canada’s most coveted travel spots, underscore what it means to be a Trademark hotel—unmatched character, charm, and individuality. These hotels are now backed by the global distribution power of a leading hospitality name in Wyndham, and a team passionate about driving more travelers through entrepreneurial hoteliers’ doors every day.”
Trademark’s Canadian additions widen the brand’s presence in North America, joining nearly 50 hotels across the U.S. The first locations flying the Trademark flag in Canada include:
- Georgian Bay Hotel & Conference Centre, Trademark Collection by Wyndham, in Collingwood, Ontario: Located in one of the country’s most spectacular natural landscapes, the 94-room Georgian Bay Hotel & Conference Centre gives guests easy access to year-round outdoor activities, up-and-coming wineries, trendy boutiques and galleries, and award-winning dining in the heart of Collingwood, just 90 minutes north of Toronto Pearson International Airport. Recent renovations have transformed the hotel by infusing modern design, comfort, and enhanced functionality into its lobby, restaurant, on-site spa, indoor pool, standard guest rooms and nearly 9,400 square feet of meeting and event space, which can accommodate up to 400 guests. The hotel also offers customized leisure, event, and corporate packages.
- The Plaza Hotel, Trademark Collection by Wyndham, in Kamloops, British Columbia: Built in 1928, the 67-room Plaza Hotel in downtown Kamloops was recently renovated and is conveniently located close to popular attractions like Riverside Park and Exhibition Park. Complimentary hotel amenities and services include daily breakfast, wireless Internet access, and access to nearby fitness and wellness centers.
Further propelling the brand’s momentum in Canada are two recently signed franchise agreements bringing seven Trademark hotels to four additional Canadian provinces. Wyndham recently executed a deal with Advanced Lodging, Inc., for three highly rated hotels in Eastern Canada scheduled to open under the Trademark brand by the end of the year: Chateau Bedford in Halifax, Nova Scotia; Chateau Moncton in Moncton, New Brunswick; and Chateau Saint John in Saint John, New Brunswick. In Western Canada, another four Trademark locations will open their doors in 2019 in Alberta and Saskatchewan through a franchise agreement with Royal Hotel Group.