Tourism New Zealand unveils new trade website

SANTA MONICA — Tourism New Zealand relaunched its new trade website this week, now easier to use and featuring a new section with suggested itineraries for clients.

As the primary source of information to help travel sellers learn more about New Zealand and how to sell it, the site ( provides training tools and resources such as online modules and the 100% Pure New Zealand Specialist program.

The redevelopment was initiated to ensure the site provides current, relevant educational resources and tools, both to those new to selling New Zealand and those familiar with the country. The site’s look and feel has been aligned with Tourism New Zealand’s consumer website,

Tourism New Zealand’s General Manager Americas & Europe, Gregg Anderson says the new trade website provides a strong platform to further promote the 100% Pure New Zealand Specialist program. 
“The 100% Pure New Zealand Specialist program is a free online training tool that assists travel sellers to increase their knowledge, capability and sales of New Zealand as a destination,” he said.

“New content providing regional selling points has been added and new itineraries have also been developed and added for each region,” he added.

The site is now available in English, Korean, simplified Chinese and Japanese, and will be translated into French, Portuguese, Latin American Spanish and Bahasa Indonesia in the coming months. See

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