TORONTO — To celebrate its 55th anniversary, Goway is giving back to the travel advisor community with a $550,000 giveaway as part of a year-long celebration.

The tailor-made travel specialist is rewarding members of its GowayPro Loyalty Program , with each advisor receiving $20 credited to their personal account. Once they reach the minimum balance requirement, the funds can be redeemed on a Virtual Rewards Card.

“At Goway, we know that the backbone of our business is our relationship with travel advisors,” says Renee Stanton-Defaria, Goway’s Director of Sales. “We’ve been leaders in tailor-made travel for globetrotters for 55 years because of the support and dedication of the North American travel advisor. Their contributions to our business have not gone unnoticed. This $550,000 gift offers a chance to support the broader Goway community and celebrate their vital part to play in Goway’s 55-year journey.”

In addition to the giveaway, Goway continues to offer advisors a range of exclusive incentives. The company pays commission upon full payment and gives advisors the opportunity to upgrade their commission tier each year. Travel professionals can also expand their destination knowledge through the free GowayPro Travel Academy and earn FAM trips via the GowayPro Passport to a Free FAM program.

“While many companies mark milestones with grand prizes,” says Stanton-Defaria, “we believe in celebrating everyone who has contributed to our 55-year journey. Cheers to our travel partners and our shared success! Goway is committed to making your life easier and being your partner in tailor-made travel.”

The $550,000 giveaway is one of several initiatives Goway has planned to mark its milestone anniversary. More details about the loyalty program and its benefits can be found at GowayPro.com.