MISSISSAUGA — Collette is bolstering its Canadian trade partnerships with the appointment of Amanda Fletcher as Growth Marketing Manager – Partnerships, Canada.

Fletcher brings more than 10 years of marketing and business development experience to the role, including five years with CAA Niagara, where she served as Manager of Marketing & Brand and later Director of Marketing & Business Development. She led marketing across travel and travel insurance, with a focus on member engagement, loyalty, retention and growth.

She also represented CAA Niagara nationally on the CAA Travel Marketing Committee and Member Benefits Taskforce, gaining insight into CAA, Canadian travellers and the broader travel trade.

“Amanda brings a valuable combination of Canadian travel industry knowledge, partner experience and a strong understanding of what drives growth,” said Christian Leibl-Cote. “Her perspective will help us strengthen our relationships across the Canadian travel trade and create new opportunities for Collette and our partners to grow together.”

In her new position, Fletcher will develop marketing strategies with Collette’s consortia, host agency and key partner relationships. She will work closely with the company’s Business Development team to support shared goals and identify growth opportunities.

Fletcher will also draw on advisor engagement, partner performance and market insights to identify opportunities and strengthen partner initiatives.

For more information about Collette, visit the company’s Travel Advisor Portal.

Lead image caption: Amanda Fletcher