MONTREAL — Air Canada Vacations has launched its 2026-27 Digital Sun Guide, showcasing more than 600 vacation options as part of its latest “How Does a Vacation Sound?” campaign.

The Dream of Sun collection features a range of vacation options including cruises and a selection of sunny European beach destinations, giving Canadians a variety of choices to suit different travel styles.

The new guide forms part of a broader campaign encouraging Canadians to slow down, be present and make meaningful connections while on vacation.

“Travel has always been about more than simply reaching a destination,” said Selma Filali, Senior Director, Marketing and Digital at Air Canada Vacations. “In today’s always-connected world, many Canadians are looking for opportunities to slow down and be fully present. Through this campaign, we want to inspire travellers to rediscover the excitement of looking forward to a vacation, creating lasting memories and reconnecting with what truly matters.”

Running Aug. 10 to Sept. 7, 2026, the campaign includes digital and social media activations, out-of-home advertising in key markets including Montreal and Toronto and interactive consumer contests.

Canadians can also enter the Air Canada Vacations “Vacation Starter Pack” giveaway through influencer partnerships. The prize is a curated collection of travel-inspired essentials designed to celebrate the anticipation and enjoyment of vacation.

The campaign also features the ‘Unwind with a Vacation Contest’, giving travellers the chance to win a vacation experience in Riviera Maya. The grand prize includes roundtrip flights, a seven-night all-inclusive stay for two adults at Royalton Reserve Paraíso de la Bonita in Riviera Maya and 100,000 Aeroplan points.

To view the Digital Sun Guide, click here. 

Lead image caption: Paddleboarder in Bacalar Lagoon, near Cancun in Riviera Maya, Mexico