Travel Industry People

Toronto travel agent wins ACTA/WestJet contest

On May 6 2015, in the spirit of Travel Agent Day, ACTA launched a consumer facing website bookwithatravelagent.ca. The launch of the website is part of ACTA’s marketing toolkit that was created to provide members with a collection of resources to promote the value proposition of a travel agent. Visitors to the website receive helpful advice, tips and fun stories for travellers planning or embarking on their next vacation. To support the launch of the website ACTA introduced ‘Why I Use My Travel Agent Contest’ sponsored by WestJet. ACTA encouraged its members to solicit their clients for testimonials to share why they use a travel agent, and the value that their travel agent provides them when travel planning. Each testimonial submitted was eligible to win a pair of air only tickets anywhere WestJet flies: a pair for the participating travel agent and a pair for their client who wrote the testimonial. The contest closed on July 31, 2015. Over 150 submissions were received. The winner is Marilyn Shalma of New Wave Travel in Toronto and her client who submitted the testimonial, Brian Nixon of Toronto.