TICO updates members on comprehensive funding review

TICO’s new video series tackles travel counsellor recruitment

TORONTO — TICO has launched a new video series to support travel counsellor recruitment into the industry.

Says TICO: “As the travel industry moves through the pandemic recovery process, labour shortages continue to be a significant challenge for travel agencies and tour operators. As new sellers enter the industry, it is essential that all travel counsellors understand their obligations under the consumer protection laws administered by TICO, starting with certification.”

As TICO notes, becoming TICO-certified is the first step towards a career in travel sales in Ontario.

The series includes four videos that speak to TICO certification, along with a strong focus on professionalism and consumer protection…

  • Career opportunities as a TICO Certified travel professional – click here
  • Work flexibility as a TICO Certified travel professional – click here
  • A rewarding career as a TICO Certified travel professional – click here
  • Becoming a TICO Certified travel professional – click here
  • Compilation of all four videos – click here

TICO is urging Ontario registrants to share the videos as the industry works to re-staff following the pandemic: “We know that Ontario’s travel agencies and tour operators are working hard to recruit new talent. Please consider sharing the video series as part of your recruitment process.”

The videos can be shared directly from TICO’s YouTube account on an agency’s website, social media accounts, e-blasts, and more. For instructions on how to share the videos, please click here.

TICO is also collaborating with Ontario’s colleges that feature a Travel & Tourism program, to highlight travel sales as a potential career path for students. This complements TICO’s existing relationship with these programs, where TICO often speaks to students about TICO’s role and the certification process.


More information about TICO’s certification program can be found at www.tico.ca/getstarted. Any other questions can be directed to tico@tico.ca.

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