This smells like ship! Virgin Voyages releases signature scent

MIAMI — If you’ve ever thought to yourself, “Boy, I sure wish I smelled like the inside of a ship,” then great news! Virgin Voyages has released a new fragrance that captures the essence of its new Scarlet Lady, set to debut in April 2020.

Called Ship No. 1 and created by Air Aroma, the signature scent embraces the “marine and aromatic freshness of sea lavender, contrasted with the warmth of sun-kissed wood from a fig tree.”


Richard Branson

As such, says the cruise line, wearers of the scent will be instantly transported into a vacation mindset, with the smell-of-the-sea, salt-in-the-air and sun-on-your-skin feeling all year long.

Ship No. 1 will be infused throughout the Scarlet Lady. But for anyone who wishes to bottle up the scent and bring it home with them, the fragrance is available for purchase on

Each 100ml bottle costs US$50, with all net proceeds donated to non-profit foundation Ocean Unite. Proceeds will go towards supporting the 30×30 initiative, which aims to safeguard at least 30% of the world’s oceans by 2030 through a network of highly protected marine areas.

It may be too late to get a bottle as a stocking stuffer, but Valentine’s Day is just around the corner (hint-hint).

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