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TORONTO — Flemming Friisdahl’s latest brainchild is one that caters specifically to smaller travel agencies.
The Agency Solution, a brand new division of The Travel Agent Next Door, has just been launched to support smaller storefront agencies in the $1 million to $3 million range.
To be run as a separate division, it will help reduce both workload and costs by eliminating the cost of regulatory fees, E&O insurance, bank fees and merchant fees. It will also reduce the cost of accounting, payroll, telephones, toll free lines, GDS and technology.
At the same time, agencies will receive customized marketing with a full online presence that includes a website, email and print marketing, as well as a complete social media platform for the agency brand.
Moreover, agencies will receive support for managing salaried agents and mentoring outside contractor associates.
“We know there are a number of successful small agencies in our industry across Canada who find all of the back office and regulatory work costly and time consuming,” said Friisdahl, founder of The Travel Agent Next Door. “We want to complement their success by bringing the tools and resources that will lighten their load.”
Friisdahl assured agencies that they will maintain their own brands and identities.
“A lot of these agencies are small but successful, and many have been in business a long time and have loyal customers. We are not looking to make them assimilate to our brand – we provide a solution that allows them to keep their identity and concentrate on selling.”
A new senior executive to head up the division will be announced shortly.