Gordon 'Butch' Stewart, Founder and Chairman, Sandals Resorts International
Gordon 'Butch' Stewart, Founder and Chairman, Sandals Resorts International

The touching way Sandals is celebrating Gordon ‘Butch’ Stewart’s birthday

MONTEGO BAY — Sandals Resorts International is commemorating the birthday of its late, great founder and chairman, Gordon ‘Butch’ Stewart, with small yet heartfelt touches at each of its resorts.

Stewart, who passed away on Jan. 4, 2021, would have turned 80 today, July 6.

The touching way Sandals is celebrating Gordon ‘Butch’ Stewart’s birthday

Ocean Lookout, Sandals Ochi Beach Resort

To celebrate the legacy he left behind, each resort will be presented with a specially framed photograph of Stewart, which will be prominently displayed for viewing by guests, team members and visitors. In addition, each resort will introduce an ‘Ocean Lookout,’ a favourite spot identified at each property that was special to Stewart for its stunning sea views. Each ‘Ocean Lookout’ will be accompanied by a plaque that reads: “My idea of luxury is being by the sea… – Gordon ‘Butch Stewart, Founder, Sandals Resorts. As it was for our founder, may the Caribbean be an endless source of inspiration, peace and pure joy.” 

Stewart often spoke of his love for the water, telling Travelweek in an
exclusive 2018 interview that one of his greatest pleasures was getting out “every now and then on my fishing boat with family and friends.” 

His son, Adam Stewart, who took over the role of SRI executive chairman after his passing, said today’s acknowledgments, though small by nature, honour “big things” that were important to his father.

“My father’s image, displayed with honour in our resorts, is important,” he said. “It shows the world that behind our brands, we are a sixth-generation Jamaican family with roots firmly planted in the Caribbean. It’s why establishing a place with spectacular views of the ocean was so significant. Everything we do begins where the sea meets the sand.

“Outside of being a tourism leader, my dad grew up on a beach and enjoyed the simple things in life. He loved being surrounded by the sea, chatting with friends and playing dominoes. Family and the Caribbean is who we are and he gave that to us. In fact, one of his favourite sentiments was ‘wanting our guests to feel like family when they are with us.’ Today, we take this moment to celebrate him and honour how deeply missed he is.”

Those following the brand’s digital channels will have the opportunity to hear thoughts from Gordon ‘Butch’ Stewart in his own words and learn about his life by visiting Remembering Gordon “Butch” Stewart, an online page celebrating the stories, impact and remembrances of this true visionary.

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