STAMFORD, CT — Starwood Hotels & Resorts Worldwide opened 74 new hotels in 2013, representing approximately 16,200 rooms in 22 countries.
The company signed 152 new hotel agreements in 2013, marking the fourth consecutive year of increased signings and the highest number of new hotel deals signed since 2007.
Starwood expects another strong year of global growth in 2014, with hotel openings and deal signings across all nine brands in more countries than ever before through organic growth.
“There is a global travel revolution underway, and the secular trends of rising wealth, rapid urbanization and increasing digital interconnectivity make us as confident as ever about demand for high-end travel,” said Frits van Paasschen, President and CEO of Starwood Hotels & Resorts Worldwide, Inc. “As the largest high-end hotel company in the world, with a penchant for innovation, an unmatched portfolio of design-led brands, global properties, and a valuable pipeline, Starwood is well positioned to benefit disproportionately from these seemingly unstoppable growth trends.”
Starwood signed more new hotel deals in 2013 since before the global economic crisis.
In 2013, Starwood signed a total of 152 new hotel management and franchise agreements, which represents an increase of 16% over 2012 signings levels. The company also signed 75 contract renewals, up nearly 34% from the previous year.
Starwood has the largest high-end hotel portfolio of any of its competitors outside the United States, with nearly twice as many rooms as Marriott or Hilton, and nearly four times as many rooms as Hyatt in emerging markets. In line with macroeconomic trends, nearly 75% of the company’s development pipeline and 60% of the 2013 signings were in fast-growing markets, including Bangladesh, Malaysia, Indonesia, Colombia and Saudi Arabia.
Approximately 40% of Starwood’s 2013 signings were in developed markets, with 13 conversions that signed and opened within the year. Conversions will continue to fuel growth in North America with increased momentum in Asia Pacific, the Middle East and Europe.
Starwood is seeing an increased interest in adaptive reuse projects, particularly for its Aloft brand. The company opened three such projects this year: Aloft Orlando Downtown, Aloft Tulsa Downtown and Aloft Miami – Brickell, in addition to signing Aloft New Orleans.
Starwood will open another three adaptive reuse Aloft hotels in 2014 with Aloft Liverpool, Aloft Detroit, and Aloft Tampa Downtown, as the company continues to look for opportunities to use this approach across its brands in cities throughout the world.
As wealth rises around the world, so does the appetite for luxury hotel accommodations in all corners of the world. To meet this new global luxury demand, Starwood has doubled its luxury portfolio over the past six years. Today, Starwood has more than 160 luxury hotels operating under its St. Regis, The Luxury Collection and W brands, with more than 90% of the luxury pipeline in fast-growing markets.
Starwood opened six luxury hotels in 2013 including its first W ski retreat with the W Verbier, and its first W hotel in mainland China – W Guangzhou. Other luxury openings included The St. Regis Abu Dhabi, the brand’s second hotel in the Emirate and third hotel in the Middle East, and three properties under The Luxury Collection brand in Athens, Greece; Koh Samui, Thailand; and Cusco, Peru.
In 2014, the company will open 10 new luxury properties, making debuts in four countries. Key openings will include W Bogota, marking the W brand’s entry into Colombia; W Beijing, furthering the W brand’s footprint in strategic Chinese destinations; The St. Regis Istanbul and Chengdu; and six new hotels under The Luxury Collection brand in destinations including Odessa, Ajman, Dalian and Hangzhou in China, and Broumana in Lebanon.
Starwood opened 30 hotels and signed 60 new hotel deals in the upper upscale segment in 2013, under its Sheraton, Le Méridien and Westin brands. The Sheraton brand continues to serve as a growth leader for Starwood, paving the way for growth across the company’s other brands. This year, Sheraton will debut in numerous new markets including Samoa, Tajikistan and Kazakhstan, and re-enter Iraq with the opening of Sheraton Dohuk Hotel.
Le Méridien signed more new hotel deals in 2013 and will open more new hotels in 2014 than any other year since Starwood acquired the brand in 2005. While conversion opportunities make up a significant part of the brand’s growth momentum in developed markets, Le Méridien brand is also continuing to expand its presence in less established regions around the world in 2014 with planned openings in markets such as India, Bangladesh and Thailand.
Westin is poised to open its 200th hotel worldwide this year, as well as its 20th in China. Key Westin openings this year include The Westin Zhujiajian and The Westin Qingdao in China.
Building on significant deal signing momentum in 2013, Starwood’s mid-market portfolio, or what the company refers to as its specialty select brands, including Four Points by Sheraton, Aloft and Element, has grown nearly 80% since 2008. These brands are gearing up for another strong year of growth, on the heels of 37 openings and 77 new signings in 2013. Four Points by Sheraton, Aloft and Element account for approximately 40% of the company’s development pipeline and nearly 45% of expected hotel openings worldwide in 2014, reflecting the appetite for affordable and reliable global hotel brands in both major metro and secondary or tertiary markets around the world.