LONDON — WTM London has announced more media and PR companies that have signed up to the WTM Agency Pavilion.
A first for the annual travel industry event, the Pavilion is a dedicated area located next to the WTM International Media Centre where PR and marketing professionals can promote their services.
Among the most recent signups are three U.K. companies – The Creative Engine, Made, and Wanderlust – as well as hospitality marketing agency Travelworks Public Relations, based in Greece.
“We have been to the show as visitors so know from experience that this is the best way to get our travel e-learning products in front of tourism boards and tour companies,” said Andrew Candler, managing director of The Creative Engine. “We liked the simplicity of the Agency Pavilion and the fact that every agency’s work will have equal prominence. We know our innovative products will shine.”
Noting how Travelworks has attended WTM London on behalf of clients for the past five years, CEO Kostas Panagakis said: “The establishment of the new Agency Pavilion for 2018 is the perfect opportunity for the Travelworks team to attend as an exhibitor, with a view to sourcing new business leads and raising the company profile on an international level.”
John Innes, managing director of Think Publishing, representing Wanderlust, added: “The Agency Pavilion is the natural home for Wanderlust. It gives us a base to meet our existing trade clients and the opportunity to talk to new partners across the trade.”
Other companies signed up to the WTM Agency Pavilion include U.K. marketing and representation agency Brighter Group, and film production agency NEEDaFIXER.
Pavilion stand holders receive pre-, post- and at-show benefits including access to the My Invitations and My Event pre-show platforms on the WTM London Exhibitor Portal, as well as targeted emails, social media and PR opportunities such as inclusion in WTM Exhibitor News, the WTM Catalogue and Media Diary of Events.
At-show benefits include use of the press conference room and WTM’s Interview Wall.
Prices for a stand in the WTM Agency Pavilion start at £3,000, plus VAT, for the three days of WTM London.