TORONTO — For two decades Softvoyage has taken B2B travel technology to new heights, making the CN Tower’s 346-metre high LookOut Level the perfect spot to celebrate the company’s 20th anniversary.
Last night’s event drew a who’s who of the travel industry, from tour operators who partner with Softvoyage for the technology behind their booking platforms, to GDS partners like Travelport and Amadeus, to retail agency partners.
The origins of Softvoyage date back to 1987 but it was a fortuitous merger in 1999 that really propelled the company forward. These days Softvoyage’s technology solutions for the travel industry, including Sirev, are tools that keep travel agencies competitive with major players spending millions of dollars on tech product development.
The company also works with tour operators, consolidators and suppliers throughout North America and Europe as well.
In April 2019 Softvoyage announced it had acquired a majority stake in Pythagoras, a Buenos Aires-based travel technology company, with an eye to expanding in Argentina.
Through Softvoyage’s booking tools agents can book everything from packages to air only to cruises for their clients.
Sirev “is a great choice for agents, and a very cost-effective choice,” said Softvoyage co-founder and President Moise Levy at last night’s event.
Together with co-founder and CEO Steve Ringuet and VP Sales & Marketing Dan Langevin, Levy toasted the company’s success and its long-standing relationships in the industry. “We have a great management system for tour operators and a great distribution system … and a great team,” said Levy.