TORONTO — The luxury St. Regis hotel brand is gearing up for its big Canadian debut in Toronto this winter by appointing Siren Communications as its agency of record.
Located at the corner of Bay and Adelaide, the 65-storey St. Regis Toronto will resonate with Canadians, said Ann Layton, Founder and CEO of Siren Communications. “One of the most dynamic and fastest growing cities in the world, Toronto is a key hub for both business and leisure travel, and an exciting destination for St. Regis to establish a presence.”
Currently operating as The Adelaide Hotel, and originally the Trump International Hotel and Tower Toronto when it first opened in 2012, St. Regis Toronto is undergoing an extensive renovation, which upon completion, will unveil a brand new lobby and lounge, specialty suites and the much-anticipated LOUIX LOUIS grand bar and restaurant on the 31st floor.
Plus, it enjoys an enviable location, close to Toronto’s top attractions.
“There is a cultural corridor that has emerged downtown in the past few years, and The St. Regis Toronto is ideally positioned within easy walking distance of Toronto’s preeminent shopping, live theatre, sports and entertainment venues as well as the city’s most distinguished landmarks, including the CN Tower, Union Station, Toronto International Film Festival, Rogers Centre and Scotiabank Arena,” added Layton.
When it opens, the new hotel will also boast the highest percentage of suites of any luxury hotel in Canada, with 124 of its 258 rooms offering fireplaces, living areas and wet bars.
“While the hotel will be popular amongst business travellers, this high concentration of suites means the hotel is also uniquely well suited for VIPs, leisure visitors and families,” said Layton.
Other selling points include butler service and St. Regis’ famous rituals that have defined the hotel collection since its founding by John Jacob Astor IV over a century ago. These include the Bloody Mary, Afternoon Tea, Midnight Supper, and the evening ritual during which champagne is sabered in the lobby lounge.