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Silversea’s new Marketing Central helps agents grow their business

Silversea’s new Marketing Central helps agents grow their business

Wednesday, August 5, 2020

MIAMI — Silversea has revamped its agent platform to help agents grow their businesses and provide them with an expanded portfolio of tools and marketing resources.

Named Marketing Central, the platform has been enhanced for Canada & the U.S., U.K. & Ireland, and Australia & New Zealand markets, and is being rolled out for the first time across Europe, Latin America, Asia, the Middle East and Africa.

Dubbed as a one-stop shop for travel agents, Marketing Central is located within Silversea’s Travel Professional Center – My.Silversea.com – and includes simplified access to a robust inventory of marketing assets, the latest incentives and fares and much more, with web pages optimized for faster loading times.

Agents will find Silversea’s latest brochures, destination toolkits that can be used to build a destination-based campaign, and selling tools designed to generate business and improve skillsets. They can also browse and quickly download Silversea images, videos and logos, view current offers, access company press releases, read articles on Silversea’s travel blog ‘Discover’, and connect with the Silversea sales support team.

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According to Silversea, Marketing Central enables travel agents to create effective campaigns that feature customizable marketing materials. These include single and multi-voyage flyers that agents can build to highlight up to 10 Silversea itineraries tailored to clients’ interests; Silversea’s pre-prepared web banners that boost digital traffic and drive demand; promotional flyers that can be personalized with the agency’s logo, contact information and a call to action; and invitations for the agent’s Silversea-branded event.

New agents are invited to register an account, while existing agents can log in to access the platform’s benefits. Log in to Marketing Central at https://my.silversea.com/.

“We are delighted to provide our valued travel advisors with these enhancements to our online suite of marketing resources,” says Barbara Muckermann, Silversea’s Chief Marketing Officer. “In the current environment, digital marketing is more important than ever and we have moved quickly to enhance our digital marketing tools to support our travel advisor partners with their marketing activities. Our goal is to make it faster and easier for travel advisors to leverage Marketing Central’s wealth of information and tools to grow their business with Silversea, especially now when their clients are dreaming more and more about their future travels.”

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