MIAMI — Silversea Cruises has launched its first international television commercial, inspiring curious travellers to rediscover the world.
Part of an integrated, multi-channel advertising campaign that includes print, digital, and social media, the 30-second television spot is now appearing on major national television networks and streaming platforms in the U.S. and the U.K. and will also roll out in markets around the world.
The TV commercial invites curious travellers to rediscover the world and features Silversea collaborator and world-renowned photographer Steve McCurry appealing to viewers to embrace their desire to reconnect with the world’s authentic beauty.
From his suite aboard the ultra-luxury Silver Spirit, McCurry pens an open invitation, addressed ‘To the Curious,’ in which he writes: “To all of you who have been yearning to travel: It’s time. The world is reopening. Open up to the world.”
Since the launch of McCurry’s creative collaboration with Silversea in 2017, the award-winning photographer has undertaken more than 25 immersive journeys with the cruise line, capturing more than 500 images of intriguing cultures, breathtaking landscapes, and unique moments around the globe. “It felt great to be back on board a Silversea ship again,” he said.
Barbara Muckermann, Silversea’s Chief Commercial Officer, notes that Silversea is facing its greatest expansion ever. “But this growth coincides with a very peculiar moment in the history of travel,” says Muckermann. “The doors of the world were shut on us; now they’re reopening and it’s our responsibility as the leading ultra-luxury cruise line to reignite our guests’ passion for discovery and let them know it’s time to start exploring again safely, which is perhaps the greatest luxury of all right now. ‘To the curious’ is our mantra and our first international television campaign will appeal to curious travellers around the world.
About the TV commercial, Muckermann adds: “These images are an invitation, almost, though there is hardly a need for one. People are ready to go.”
Watch Silversea’s ‘To the Curious’ television commercial at: https://www.silversea.com/lp-