TORONTO — Contiki veteran Sheralyn Berry is now heading up the company in this market as the new President, Contiki Canada, effective immediately.
A core member of the Contiki Canada executive team for the past eight years, most recently as the company’s Vice President of Sales, in her new role Berry will use her expertise promoting travel to the millennial audience to continue highlighting the Contiki experience.
“One of The Travel Corporation’s greatest strengths is our team members’ talents, strong skill sets and the ability to adapt, as our business continues to grow year over year,” says Jeff Element, President of The Travel Corporation Canada, parent company to Contiki Canada. “We are very committed to promoting from within, whenever possible.”
The company notes that Berry’s extensive experience working directly with agents underscores Contiki’s dedication to trade, while Berry’s mastery of Contiki knowledge will help further brand recognition among agents and their clients alike.
Her career in partnership management and business development has seen Berry championing the life-changing benefits of travel experiences to young adventurers for more than 19 years, with travels to more than 60 countries on all seven continents.
She’s been at Contiki Canada for eight years, first serving as Director of Sales and then Vice President of Sales, effectively enhancing the brand’s relationships with valued industry partners including Contiki’s loyal travel agents.
“Over the past eight years, I have had the pleasure of collaborating with our trade partners to help make their clients’ dreams come true,” says Berry. “In my new role, I will continue our company’s dedication to the trade while also increasing our brand footprint among consumers. This is an exciting time for Contiki as we look to make more #NoRegrets experiences come true and change young Canadians’ lives through travel.”
Element adds: “Sheralyn is a proven, strong leader who has been with Contiki for eight years directly leading sales for the brand. Her in-depth knowledge of not only the Contiki story but also of the clients who travel with the brand will enable her to strategically highlight Contiki’s ever expanding portfolio of adventures that now span six continents and over 300 trips worldwide. It is truly exciting times ahead for Contiki, and Sheralyn and her team have our full support.”