Sea Cloud Cruises makes moves in North America with new senior appointments

HAMBURG — Sea Cloud Cruises has appointed Mirell Reyes as its new president to oversee all sales, marketing and communications in North America.

Joining her is Kevin Smith as vice president of sales who’ll be focusing on consortia, travel advisors, groups and new charter partnerships for the brand.

With this renewed focus on expanding its presence in North America, Sea Cloud Cruises US will operate out of South Florida.

“The Sea Cloud experience is one steeped in history, sustainability and luxurious European service, which resonates with today’s traveller,” said Sea Cloud Cruises US CEO Daniel Schaefer. “Mirell’s and Kevin’s vast cruise knowledge and background in the luxury high-end market combined with their strong industry relationships, will play a major role in growing the Americas.” 

Reyes has worked in travel and hospitality for over 20 years, most recently as president of Star Clippers Americas where she also held the role of vice president of sales for the German-speaking markets. She also served as executive director of sales and marketing for TUI Leisure Travel.

“I am honoured to take on the role of bringing and elevating the storied Sea Cloud brand to North America, introducing our iconic Sea Cloud, Sea Cloud II and newest ship Sea Cloud Spirit to an audience of discerning travellers seeking a truly unique and luxury sailing journey,” said Reyes.

Smith brings over 15 years of experience to his new role, most recently leading sales efforts for American Queen Voyages as vice president of sales. His career also includes sales positions with luxury cruise brands like AmaWaterways River Cruises and Silversea Cruises.

“The legendary Sea Cloud Cruises fleet and service level is truly unmatched, and I look forward to building strong partnerships with our trade community to create memorable experiences for their well-travelled guests,” said Smith.

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