MISSISSAUGA — Red Label Vacations Inc. (RLV) has promoted Sam Youssef to Vice President, Integrated Marketing, effective immediately.

In his new role, Youssef will lead all marketing activities across all channels that support the strategic and creative direction of RLV, ensuring that the company’s brand awareness and values are communicated in meaningful ways.

Prior to joining RLV in 2014, Youssef held various roles in marketing, advertising and e-commerce, in both retail and wholesale environments, over two decades.

On the value that Youssef will bring to RLV, Frank DeMarinis, CEO, said: “Sam brings extraordinary depth and breadth of related experience to this role. His creative nature and strategic planning made him a perfect fit for this role. Sam has an incredible wealth of experience and a proven track record of successful marketing tactics. I am confident that our wholesale marketing division will thrive under Sam’s leadership.”

Youssef’s appointment comes on the heels of another promotion announced by RLV earlier this week. Carolyn Bujtas was announced as the company’s new Director of Sales and Operations for the retail brands redtag.ca and itravel2000.com.

Youssef can be reached at Sam.Youssef@travelbrands.com.