Saint Lucia Tourism Authority revamps travel agent program

Saint Lucia Tourism Authority revamps travel agent program

TORONTO – The Saint Lucia Tourism Authority (SLTA) has revamped its travel agent specialist program (SLEx), an online educational and loyalty program that’s open to agents in Canada.

Mobile friendly and customizable, SLEx provides resources that will enable agents to better sell the destination in areas like Dive, Romance and Family Travel.

Upon completion of the program, graduates will receive a certificate that unlocks features and benefits of being a Saint Lucia Expert. A combination of three status tiers will highlight the best producers and provide additional incentives and support to each tier.

SLEx awards agents marketing credits based on room nights within the following tiers: Gold (50-149 room nights); Platinum (150-299 room nights); and Diamond (300+ room nights).

Benefits include: three continuing education credits from ACTA or The Travel Institute; personalized certificate; and printable education packet.

As an additional incentive, the top recording travel agents and their agencies will be awarded monthly prizes in the sum of US$250 cash for the agent, and $250 marketing credit for the agency (to go towards Saint Lucia business development). The new platform will allow agents to track their progress in real time.

Other benefits of the program include:

  • Lead generation via website inclusion by zip code, agency name and contact details;
  • Customization of collateral including package flyers and social media resources
  • Special recognition and awards;
  • Discounted fams and agent rates with Saint Lucia Agent Months (SLAM);
  • Special promotions and offers;
  • Agent’s own SLEx e-newsletter template
  • Special recognition in SLTA press releases and stories ‘Tell us about your client’s vacation experience in Saint Lucia’;
  • Invitation to attend THE PITON INSPIRO Awards
  • An SLTA logo for business cards and website

Travel agents can enroll in the program at Current Saint Lucia Specialists are not required to retake the course but will benefit from the new resources and status.

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