It’s a ruff job, but someone has to do it: VisitScotland searches for ‘Ambassadog’

It’s a ruff job, but someone has to do it: VisitScotland searches for ‘Ambassadog’

EDINBURGH — They have a nose for the best food and drink and a tail for adventure. Dogs across Scotland (and their owners) are vying for the assignment of a lifetime: international canine ambassador.

VisitScotland’s ‘Ambassadog’ will provide their ‘paw of approval’ on journeys across Scotland – from the Highlands and Lowlands, to cities and towns. The four-legged friend will follow in his or her owner’s footsteps to take in everything Scotland has to offer, and of course the whole adventure will be available to follow on social media.

The V.I.D. (or ‘very important dog’) may be called upon to attend star-studded events, photocalls, launches, and may even meet some famous faces along the way. They will be able to talk (or bark?) about Scotland to the world on a dedicated blog on highlighting their escapades.

The coveted role is available to any dog living in Scotland and the chosen pooch will spend much of its time journeying around Scotland, visiting a range of beautiful locations and experiencing the internationally renowned, warm Scottish welcome. The dog will receive a special prize for its owner: an exclusive, inspirational dog-friendly holiday in Scotland in 2016.

Six dogs will be shortlisted to attend an interview event this spring. A shortlist of dogs will be announced at the end of April.

“We are very excited to begin our search for an Ambassadog for VisitScotland. We are looking for an outgoing, sociable pooch who is able to capture the spirit of Scotland through their adventures and share them to inspire the world to visit,” said Helen Campbell, Head of Global Brand and Marketing Communications, VisitScotland. “Scotland is the perfect destination for going on holiday, whether with a dog or not. You can explore ancient forests and shaded glens, take a walk along an award-winning beach and discover fascinating history in castles.  We can’t wait to meet our new furry advocate and we hope lots of fabulous dogs and their owners apply.”

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