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Royal Irish Tours accepted into Virtuoso as Canadian Regional Partner

TORONTO — Royal Irish Tours (RIT) has been accepted into the Virtuoso network as the first supplier designated solely for the Canadian market.

According to RIT’s Vice-President, Conor Duffy, being part of Virtuoso will open up new sales and marketing opportunities for the tour operator, which has been providing tours to Ireland and the United Kingdom for nearly 20 years.

“Virtuoso’s acceptance process is incredibly selective so becoming a preferred partner is a true honour,” said Duffy. “The reputation Virtuoso member advisors have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we’re part of this renowned network, we look forward to offering Virtuoso’s Canadian advisors and their clients special amenities, values and experiences that surpass their expectations.”

Virtuoso agencies in Canada sell more than $2.8 billion annually. Virtuoso’s network includes a collection of the world’s finest luxury hotels, resorts, cruise lines, airlines, tour operators and other suppliers worldwide. These prestigious providers are able to market to Virtuoso clients via network vehicles, and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week On Tour events in cities across Canada.

In addition, RIT’s acceptance into Virtuoso gives it direct relationships with Canada’s leading leisure travel agencies.

According to Tim Morgan, director, business strategy, Canada for Virtuoso, Ireland continues to see an increase in Canadian visitation.

“Travel to Ireland from Canada has been growing steadily, with the number of travellers doubling since 2010,” he said. “Virtuoso’s Canadian advisors asked us to add RIT to our portfolio as a respected tour operator who understands this market and can fulfill the increasing client demand. We’re delighted to welcome this family-owned and operated partner into the Virtuoso network and extend its experiential offerings to our Canadian clients.”

For more information about Royal Irish Tours call 1-866-907-8687 or visit

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