MIAMI — Royal Caribbean International and Celebrity Cruises, both part of the Royal Caribbean Group, have reported record-breaking booking days following the Black Friday/Cyber Monday weekend.
This marks the third time Royal Caribbean has broken its single largest booking day record in 2022, with this past Black Friday being its biggest ever in its 53-year history. The day also capped the company’s highest volume booking week ever, which comes on the heels of the record-breaking booking day for the highly anticipated Icon of the Seas, set to debut in January 2024
“This has been a year for the books at Royal Caribbean International, from the full return of our 26 ships to the first look at Icon of the Seas, the best family vacation in the world,” said Michael Bayley, president and CEO, Royal Caribbean International. “Every milestone met is an accomplishment achieved, it’s a wonderful start to 2023 and we are excited for what lies ahead. We could not have reached this point without our loyal guests, valued travel advisors and partners, and the Royal Caribbean International team around the world.”
Celebrity Cruises also posted its single largest booking day ever on Black Friday, followed by its strongest Cyber Monday in history, both of which followed the delivery of the new Celebrity Beyond last month.
“All of the recent exposure highlighting Celebrity’s innovative ship design and onboard offerings built incredible demand from consumers longing to experience the world in new ways and through a new level of relaxed luxury,” said Celebrity Cruises President and CEO, Lisa Lutoff-Perlo. “We saw demand across the full depth and breadth of our itinerary offerings around the globe and we can’t wait to take our guests to the world’s best places on the world’s best places, our Celebrity ships.”
The record-high sales performance follows Celebrity’s launch of its new ‘Journey WonderFULL’ campaign and the Celebrity Beyond, which ship Godmother Simone Biles overseeing the special naming ceremony. Guests who booked during the record-breaking weekend locked in vacations on brand new itineraries that include first-ever homeports for some of Celebrity’s award-winning Edge Series ships, new year-round offerings in Europe with new ports, and new overnights and double overnights.