TORONTO — The Travel Agent Next Door (TTAND) is teaming up with NextTrip to turn travel entertainment viewers into potential clients for its advisor network across Canada.
Under the joint venture, TTAND will fulfil travel leads and inquiries generated by NextTrip – a technology-forward travel and media company – through its lead generation program, connecting consumers with TTAND advisors trained to support the initiative.
NextTrip’s portfolio includes JOURNY TV, a free, ad-supported streaming television network dedicated to travel content. In Canada, JOURNY TV is available through Samsung TV Plus, LG Smart TVs, Roku, Apple iOS, YouTube and the JOURNY website. The network currently records approximately 1.3 million minutes watched per month in Canada.
“We are excited about this new opportunity. NextTrip will generate travel inquiries through its streaming media and related marketing channels, while TTAND will provide a dedicated team of travel advisors and end-to-end fulfillment,” said Flemming Friisdahl, CEO of TTAND. “This will bring incremental business for our agent partners in our Lead program and of course to our supplier partners.”
Friisdahl added that JOURNY TV will offer specialized programming and travel deals tailored to Canadian viewers’ interests, with potential segments covering destination weddings, golf, cruises, luxury and adventure travel.
Canadian consumers responding to NextTrip campaigns will be directed to a dedicated JOURNYGO Travel website or telephone service, where they will be connected with TTAND advisors who can assist with individual trips and group travel.
The partnership will combine JOURNY TV’s travel-focused programming and audience with TTAND’s coast-to-coast network of advisors, who operate Canadian-owned businesses and provide personalized service to travellers in their communities.
“We are excited to establish a partnership with such an innovative group as the Travel Agent Next Door,” said Bill Kerby, CEO and Director of NextTrip, Inc. “Canada is a top five market globally for JOURNY TV. This relationship provides a FastTrack for NextTrip’s Canadian viewership affording a ‘Watch Click & Go’ solution, while also ensuring excellence in customer service.”
The program is expected to launch in December.
