MONTREAL — Transat Distribution Canada (TDC) recently recognized 30 franchise and affiliated agency owners from across Canada during its latest Bravo Excellence Club trip, an annual initiative celebrating top sales performance across the network.
Held in collaboration with Norwegian Cruise Line and Air Transat, the eight-night Mediterranean itinerary brought together award recipients and their guests for a cruise experience through Portugal and Spain, with calls in Lisbon, Portimão, Seville, Motril, Gibraltar, Ibiza, Palma and Barcelona.
According to TDC, the Bravo Excellence Club has recognized outstanding sales achievements by agency owners for more than 20 years.
“There are corporate events and then there are moments like the Bravo Excellence Club trip,” said Karine Gagnon, General Manager of TDC. “I truly believe this is much more than a recognition trip. It’s a unique opportunity to engage in meaningful conversations, to get to know one another on a human level, to discuss business realities and, above all, to create lasting memories together.”
Gagnon added that the trip highlights the strength and culture of the TDC network.
“These authentic moments are a powerful reminder that the TDC network is made up of extraordinary, passionate and deeply committed people. I am sincerely grateful to have shared this memorable week with our owners,” she said.
Participants flew to Lisbon with Air Transat before embarking on the Mediterranean cruise itinerary, which combined cultural exploration with culinary experiences across the Iberian Peninsula. Excursion options included visits to medieval castles, wine routes, olive oil production experiences and a cruise in the Bay of Gibraltar and around the Rock.
The trip also included a gala recognition evening honouring the owners’ sales achievements and commitment throughout 2025. There, Gagnon acknowledged both the leadership of the award recipients and the teams supporting them.
“Your actions and the direction you provide to your teams as leaders are decisive. Your ability to mobilize your teams, to create a clear vision and to focus efforts where they matter most—that is leadership. And it is the sum of all these actions that enables us to achieve the objectives we set for ourselves,” she said.
Dianne Jackson, Director, Franchise and Affiliate Members at TDC, said the annual trip continues to foster stronger relationships among members across the network.
“Although these trips are 100% about enjoyment – with no training or professional development component – they are so much more than a simple reward. They bring us back to what truly unites us: the joy of travel and discovery,” said Jackson.
She noted that participation in optional group activities remained consistently high throughout the trip.
“Our members constantly tell us how much they enjoy being together – and they prove it through their near-unconditional participation in our optional activities. Every evening, everyone looked forward to gathering for cocktails, which quickly became a can’t-miss rendezvous. To me, that speaks volumes about the strong bonds within the TDC network and the quality of the relationships we have built and are fortunate to maintain,” she added.
