Research sessions to be key focus at this year’s WTM London

Research sessions to be key focus at this year’s WTM London

LONDON — As the leading global event for the travel industry, WTM London, which takes place on Nov. 5-7, is set to reveal thought-provoking research into new travel trends over the course of three days.

Sessions kick off in the WTM International Media Centre with ForwardKeys’ research into the U.K. outbound market at 10:30 a.m. on Nov. 5. Following that, research company Mintel will look at worldwide trends in the Media Conference Theatre at 12 p.m.

‘Global Consumer Trends: Opportunities for the Travel Industry’ will look at customer demand for personalized and authentic experiences. Mintel’s category director of Travel, Leisure and Foodservice research Paul Davies will be the speaker.

On Nov. 6, Nielsen will review global travel advertising and unveil trends across all forms of traditional and online marketing. This session takes place at 10:30 a.m. in the Media Conference Theatre.

That afternoon, Euromonitor International will present a session entitled ‘Keeping Ahead of Megatrends Shaping Travel’, which looks at what is shaping future traveller behaviour and expectations. This session takes place at 1:30 p.m. in the Media Conference Theatre, with Euromonitor’s head of travel, Caroline Bremner, and consultant Wouter Geerts as the speakers.

On Wednesday morning at 10:30 a.m. in the Media Conference Theatre, there’ll also be a session titled ‘The Future of the Chinese International Traveller’, provided by Resonance Consultancy.

All research sessions in the Media Conference Theatre are available to all delegates.

As part of WTM London’s drive to hone the relevance of sessions, with a greater focus on the regions represented at the show, area-specific topics will be covered within the regional Inspiration Zones.

“Research is a key component of the WTM London seminar experience, with sessions consistently standing room only,” said Paul Nelson, WTM London, Portfolio Press & PR Manager. “With this in mind we have expended the research program this year to include more research providers and sessions than ever before. We have a mix of global research alongside dedicated country-focused sessions in our new regional Inspiration Zones. These sessions will offer delegates even more ideas to implement in their businesses, further demonstrating that ideas ‘Arrive at WTM London’.”

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