VANCOUVER — Reno Tahoe (Reno-Sparks Convention & Visitors Authority) has tapped Canuckiwi Consulting to lead its destination marketing in Canada through creative consumer marketing, travel trade, and media partnerships.
“Reno Tahoe is pleased to be working with Canuckiwi Ltd, Canada to promote Reno, Sparks and North Lake Tahoe to Canadian travellers. Northern Nevada’s impressive lineup of events and live entertainment, paired with the natural beauty of the Sierra Nevada and surrounding outdoor amenities, are an enticing and inviting opportunity for international travellers seeking new experiences,” says Mike Larragueta, Interim President/CEO.
“Canuckiwi specializes in representing top U.S. destinations and already has Travel Nevada and North Lake Tahoe as clients in Canada, so partnering with Reno Tahoe is a natural fit,” says Corey Marshall, Principal, Canuckiwi Consulting. “Reno itself offers a value proposition for Canadian travellers, providing fantastic accommodation offerings coupled with unique experiences such as catching a wave in Downtown Reno, climbing the world’s tallest artificial rock climbing wall on the outside of the Whitney Peak Hotel or satisfying taste buds through the growing number of delectable cuisines, craft breweries, distilleries and tasting rooms.
Canadians have multiple gateways through which to access Reno Tahoe including a one-stop flight into the Reno-Tahoe International Airport (RNO) from the majority of Canada’s major cities. Travelling to the area through Sacramento (SMF), San Francisco (SFO) or San Jose (SJC) allows visitors to experience a mix of California’s cities, coastline and wine country before heading up to the Sierra Nevada mountains and across into Reno. Departing out of Las Vegas (LAS) allows Canadians to incorporate a multi-day road trip from California through Nevada.
Highlights of Reno’s upcoming 2023 events include: The Great Reno Balloon Race(September 8-10, 2023), National Championship Air Races (September 13-17, 2023) and the World Famous Outhouse Races (October 7-8, 2023). Before the end of November, Reno will also host the Broadway show, The Lion King, and live entertainers: Sublime, Tim McGraw, Dustin Lynch, The Killers, Sting, The Offspring, Cheap Trick, Ice Cube and Dana Carvey.