Register now for Jamaica’s ‘Business Building Workshop’

Register now for Jamaica’s ‘Business Building Workshop’

TORONTO — The Jamaica Tourist Board is doubling down on its commitment to Canadian travel agents with a free ‘Business Building Workshop’ series taking place this month.

Hosted by Destination Jamaica and launched in partnership with ACTA, the workshop will take place from May 9-11 and comprise three hour-long virtual professional development sessions with travel industry expert and TV host Sandra McLemore. 

Each session is designed to provide travel agents with actionable tactics on how to streamline their business operations, attract new clients and increase revenue. Participating agents will also be invited to enter a daily prize giveaway for a chance to win an all-inclusive, three-night stay for two at one of three partnering hotels: Royalton Negril Resort, DeCameron Club Caribbean, and Secrets St. James Resort.

“At the Jamaica Tourist Board, we strongly believe in supporting our Canadian travel partners by investing directly in their business,” says Angella Bennett, JTB Regional Director, Canada. “While we celebrate agents year-round, we are proud to host this expert-led workshop series and prize giveaway in honour of Travel Advisor Day this month. We hope the seminars provide agents with the practical strategies and take-home tools they need to succeed in an increasingly competitive market.”

Workshops will be catered to travel agents of all experience levels, with relevant coaching advice applicable to both independent entrepreneurs and individuals working as part of a larger agency. Workshops will be administered in English and are free to attend. Each session will conclude with a Q&A period. Presentation slides will be available for registrants to view and download for a limited period following each virtual event. 

Highlights of each session include:

Day One 

“Planning Fees for Travel Advisors: Everything you need to know”

Tuesday, May 9, 2:00-3:00 p.m. EDT

  • This session will include detailed information on how agents can start implementing fees, how to communicate these fees to new and existing clients, and strategies to help navigate this delicate issue
  • Prize: Three-night all-inclusive stay for two at Royalton Negril Resort

Day Two

“Removing the noise and overwhelm to make space for new leads”

Wednesday, May 10, 2:00-3:00 p.m. EDT

  • For agents struggling with disorganization and poor time management, this session will cover five tactics to remove the noise and overwhelm and make space for new leads
  • Prize: Three-night all-inclusive stay for two at DeCameron Club Caribbean

Day Three

“Generating new leads for your business”

  • This workshop will help participants identify the most effective lead-generating tactics for their business and provide guidance on how to implement these strategies that same day
  • Prize: Three-night all-inclusive stay for two at Secrets St. James Resort

Agents can register for Jamaica’s Business Building Workshop series and prize giveaway by visiting

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