TORONTO — The Italian National Tourist Board (ENIT) is gearing up for its annual travel trade event, which this year will be held virtually for the first time.
Scheduled for March 16-17, Workshop Italia 2021: Active & Leisure will allow Canadian tour operators and travel buyers to meet with 74 Italian tourism-related suppliers as well as the regional tourism agencies of Tuscany, Trentino, Puglia and Friuli Venezia Giulia.
Although the annual B2B event may have changed format this year, its objective has not, says Salvatore Basile, ENIT’s country manager. “It’s always about bringing buyers together from all over Canada and showcasing Italy as the world class destination that it is. This platform will provide an opportunity to safely meet across borders and six different time zones,” he says.
ENIT’s marketing director, Maria Elena Rossi, adds: “Health and safety are major issues in Italy these days, hotels and incoming operators have provided thorough training for workers so visitors will feel comfortable. Now is not the time to visit but when things are more open, many tourists will be looking for places that are away from the crowds, including lesser-known locations, islands and country estates in regions such as Umbria, Tuscany and Puglia.”
To register go to https://italia.vfairs.com/.