REYKJAVIK — Promote Iceland is heading to Toronto, Ottawa and Montreal as part of a training roadshow designed to inspire travel agents to learn more about the destination.

Running from Oct. 1-3, the shows offer an opportunity for agents and travel professionals to meet with a delegation that includes 16 operators, an airline and hotels during evenings of training, product updates and networking.

Agents will also gain greater insight into the Iceland specialist program, a toolkit of product updates and insight that will help them sell Iceland and encourage clients to be responsible tourists.

Akureyri, Iceland

“Our Icelandic operators are excited to engage with travel advisors in the Canadian market. We’re eager for the opportunity to immerse them in Iceland’s dynamic culture and share updates on new products and unique travel experiences for their clients,” says Thorleifur Jonsson, Senior Manager, Trade Delegations, Promote Iceland.

Participating organizations include:

• Activity Iceland
• Eskimos Iceland
• Whale Watching Akureyri
• GJ Travel
• Gray Line Iceland
• Iceland Travel
• Icelandair
• Icelandair Hotels
• Into the Glacier
• Islandshótel
• Prime Tours
• Reykjavik Excursions
• Snaeland Travel
• Special Tours Wildlife Adventures
• Superjeep
• Torfhus Retreat
• Promote Iceland

The dates are as follows:

• Toronto: Tuesday, Oct. 1, 8:00 a.m.-11:30 a.m., Marriott Downtown at CF Toronto (525 Bay Street)

• Ottawa: Thursday, Oct. 3, 8:00 a.m.-11:30 a.m., Sheraton Ottawa Hotel (150 Albert Street)

• Montreal: Thursday, Oct. 3, 4:45 p.m.-9:00 p.m., Sofitel Montreal Golden Mile (1155 Sherbrooke Ouest)